ECO Sustainable Product
Behaviour Change
Craft & D.I.Y.

Each year, we cut down billions of trees for use in the gift wrapping industry. It is a shame that wrapping paper has a short use life because as a gift is delivered to the recipient, its usage ends there. So, we thought it would be nice if we could extend the use life of wrapping paper.

We have developed the paper to have perforated lines as we want to change the behavior from tearing up the paper to carefully tearing it for reuse, thus extending its use life. So, a piece of gift wrapping paper can be turned into pieces of paper that you can use with your endless imagination. This is why “a piece of paper” becomes “
a piece(s) of paper”. We simply help to multiply it.